March 7, 2016 vsbly

Top 10 Facebook Posts for LA-Area Nonprofits, Labor & Advocacy for March 1 – March 7

We decided to take a look a the top ten over-performing Facebook posts for LA-area organizations for the past week. “Over-performing,” for those not familiar with the term, means performing better than average for posts by a particular Page.

A post may overperform by generating ten likes and one share, if the average post by that particular page gets, say, five likes and no shares. Whereas a post with 100 likes, 35 comments and 13 shares may be considered to under-perform, if the page in question tends to post hyper-engaging content that typically generates more engagement.

So, this data is not intended to rank Facebook posts by their overall “quality” or “virality” (yikes – did we really just use that word?). One take-away that can be generalized from these posts is that their respective pages did something right, relative to the status quo for their post overall.

If you manage a page or are in any way involved with the social media presence for one of these organizations, you might get an idea what kind of material your audience finds engaging.

Right now, we’re tracking over 300 pages for organizations, invidivuals, public officials, and campaigns in the LA area. If you want to make sure your page is in the mix for future comparisons, simply email us at or tweet at our chief overall thing-doer @newlinla.

And we’d be remiss to not give a shout-out to Crowdtangle, the tool we use to analyze pages & posts.

Without further ado, here are the posts that dominated the internet in the LA social justice world this past week, ranked by the factor by which they over-performed.

Post #1: Heal the Bay (Overperformed by 21.7x.) Inspiration + creativity FTW.

Weekend inspo via Ocean Reality

Posted by Heal the Bay on Saturday, March 5, 2016

Post #2: Labor 411 (Overperformed by 19x). From the It’s About Time, You Others Better Get in Line dept.

Another reason that I choose Costco every time over the Sam’s Clubs of the world.Posted by Labor 411 on Friday, March 4, 2016

Post #3: Center for Community Change (Overperformed by 13.7x). The post is doing great, so if you’re applying for this job, it looks like you’ve got some serious shoes to fill.

Are you ready to create social change? Check out some of our open positions including a Digital Campaigner and Web Developer. We are looking for smart and passionate people to join our team!Posted by The Center for Community Change on Thursday, March 3, 2016

Post #4: Los Angeles LGBT Center (Overperformed by 12.0x). Celebrity + timeliness (the Oscars) + one of the most pressing issues in LA right now overall + how that issue affects the page’s key audience.

When Oscar winner Eddie Redmayne toured our youth center, he was shocked to learn that an astounding 40% of the youth…Posted by Los Angeles LGBT Center on Monday, February 29, 2016

Post #5: Labor 411, again (Overperformed by 10.1x) Blatant injustice + a call to action.

Tell Mondelēz International to keep the Chicago Nabisco plant open: by Labor 411 on Friday, March 4, 2016

Post #6: The California Endowment (Overperformed by 9.3x) Triumph over adversity = 100% inspiration (and a challenge to conventional wisdom).
(Note: we skipped the actual 6th-place post because it dealt with a very personal tragedy within an organization’s close-knit community.)

The story of Johns Hopkins’ Dr. Alfredo Quinones-Hinojosa who went from being an undocumented farm worker outside of…Posted by The California Endowment on Monday, March 7, 2016

Post #7: Homeboy Industries (Oveperformed by 8.5x). Again, inspiration.

This is a great story about the solar panel event that took place today at Homeboy.Posted by Homeboy Industries on Tuesday, March 1, 2016

Post #8: Anti-Defamation League (Overperformed by 8.5x). Useful resources for Women’s History Month.

March marks the beginning of Women’s History Month, so we have compiled all of our Women’s History Month educational…Posted by ADL’s A WORLD OF DIFFERENCE® Institute on Tuesday, March 1, 2016

Post #9: Power my Learning (Overperformed by 7.8x). An infographic about reading that is, well, not easy to read. (Let’s talk about design ?)

30 minutes a day.Posted by PowerMyLearning on Tuesday, March 1, 2016

Post #10: Youth Justice Coalition (Overperformed by 7.3x). Injustice + a compassionate call-to-action & a chance to help.

FYI Fundraiser for protester who was stabbed at Anaheim KKK Rally.Posted by Youth Justice Coalition on Tuesday, March 1, 2016

Overall, we think uplifting messages and inspiration won the week. By the way, our digital strategy clients can get access to our Crowdtangle dashboard for an even deeper look at Facebook content performance metrics. Feel free to say hi!